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The Five Principles

Five rules older than your career

Generate. Spot. Rewrite.

Which sentence passes all five tests?

The Fancy Word Problem

The word that sounds professional but isn't

Plain or fancy?

The Thinking Problem in Grammar Clothing

Compound prepositions: the longest way to say the shortest thing

Elegant variation: the synonym that confuses instead of clarifies

How many people are in this paragraph?

The Long Word Trap

Those who run to long words confuse pomposity with dignity

Which version is stronger?

The power of choice

The word-level standard. You'll learn to spot the specific word choices that cost you credibility — and know exactly what to replace them with.

You'll begin to write more for your reader which will have a ripple effect of more clarity and better leadership.

Words

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>