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PR Career Scene Overview & Course Orientation

Finding Your Best PR Job Opportunity

The Big 5 PR Career Paths: Agency, In-House, Nonprofit, Government, and Freelance

What Employers Want: 
Core Competencies for Entry-Level PR Roles

Quiz Q1

Quiz Q2

Quiz Q3

Assignment

Self-Assessment and Career Direction

Clarify Your Job Target

Translate Your Degree into a 
Positioning Statement

Build a Target List of Employers That Match Your Goals

PR Portfolios That Get Interviews

PR Resume Essentials: 
Structure, Keywords, and Proof of Impact

Cover Letters and Emails for PR 

Your Portfolio Presentation

LinkedIn for PR Job Seekers

Spotlight: 
Auditing Your Digital Footprint

PR Job Search Strategies

Where PR Jobs Are Posted

Networking for PR Careers

Building Skills & Experiences via Internships, Fellowships, and Online Learning

Evaluating PR Job Ads

Interviewing, Negotiations, And Choosing the Right PR Position

PR Interview Questions

PR Writing and Skills Tests Preparation

Job Offer Evaluation and Negotiation Skills

Your First 90 Days On the Job: 
Setting Yourself Up for Success 

Quiz Modules (Knowledge Checks)

Quiz 1: PR Career Paths and Employer Expectations

Quiz 2: Self-Assessment and Positioning Statement

Quiz 3: Resumes, Cover Letters, and Portfolios for PR

Quiz 4: PR Search Strategy and Networking

Quiz 5: Interviewing, Assessments, and Offer Decisions

Course Wrap-Up and Feedback

Course Survey: Your PR Career Search Confidence and Next Steps

Badge Card

$ (USD)

Launch your PR career with clarity and confidence. Navigating PR Career Paths: Choosing Your Perfect Professional Role is a practical, step-by-step course designed for new and soon-to-be graduates who want to turn communications skills into a meaningful first job. You’ll explore the full PR landscape—agency, in-house, nonprofit, government, and freelance—while mapping your strengths, values, and work preferences to roles where you’ll thrive. Through guided self-assessments, real-world examples, and ready-to-use templates, you’ll build a focused target list, a standout resume and portfolio, and a search strategy that opens doors. Learn how employers evaluate entry-level candidates, what skills matter most, and how to tailor your positioning for different industries such as tech, healthcare, consumer, and education. Then, master the application and interview process—from ATS-friendly resumes to PR-specific writing tests and informational interviews—so you can secure an offer that fits your goals. If you’re unsure which path to choose or how to present your experience, this course gives you a clear plan, a polished professional presence, and a 30-60-90 day playbook for success in your first role.

 Winning Your First PR Job - Grads

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            <p>Transitioning from the classroom to the fast-paced world of public relations requires more than just a degree; it demands a strategic understanding of a diverse and often complex professional landscape. This course provides a comprehensive roadmap for recent graduates and upperclassmen to navigate the various sectors of the industry, from the high-energy environment of global agencies to the mission-driven focus of nonprofits and the specialized nature of in-house corporate communications. By defining key industry terminology and exploring the unique workflows of different career paths, you will learn how to align your personal values, work-style preferences, and strengths with the specific demands of roles such as account coordinator, communications specialist, or media relations associate.</p>

<p>Beyond identifying the right path, this curriculum focuses on the practical execution of a PR-specific job search tailored to the current hiring market. You will move through the process of translating your academic achievements and internships into a compelling professional narrative, creating high-impact resumes that pass through applicant tracking systems, and building a digital portfolio that provides concrete proof of your writing and pitching capabilities. The course also dives deep into the nuances of the PR interview process, including how to excel in timed writing assessments and how to strategically network within professional circles. Ultimately, you will gain the tools to not only secure a competitive offer that matches your goals but also to navigate your first 90 days with the confidence and competence required to establish a successful long-term career.</p>
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