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The Psychology of Buying

The Three Reasons Anyone Buys

Sell to Wants, Not Just Needs

Your Relationship with Copywriting

Checkpoint: Why People Buy

Conversion copy starts with motive. Before you write a word, understand the three forces behind every purchase — and reset your own relationship with copywriting.

Why People Buy

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>