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Foundations

Why a Newsletter Is the Audience You Own

Find and Position Your Niche

Know Your Ideal Reader

Checkpoint: Why & Type

Checkpoint: Positioning

Before you write a word, get the foundation right: why a newsletter is the audience asset you actually own, the niche and one-line promise that make people subscribe, and the ideal reader you're writing for.

Why a Newsletter, and Who It's For

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>