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Why own the factory

Why own the factory?

Why is cheap not the same as right?

Check: when contracting gives away the claim

The claim and the capability have to match

Stakeholder commitments as an operating mechanism

Check: why did it close?

Was it positioning, or was it timing

Was it positioning, or was it timing?

Worked Example: running the ownership test on the plant purchase

Check: a decade versus a year

Expert Depth: what adjacency costs a claim built on specificity

Expert Depth: reading a distressed acquisition

Check: commitments as an operating mechanism

Practice: run the ownership test

Check: one claim or a new one?

Teaches how to judge whether a new entrant should own the productive asset behind its product or contract that production out. The module works through three tests: whether the positioning claim depends on controlling production, whether the asset can be bought below replacement cost, and whether the capability to operate it comes with it.

Take an entry strategy and judge whether the entrant should own the productive asset or contract for it, by asking whether the positioning claim depends on controlling production, whether the asset can be bought below its replacement cost, and whether the capability to operate it comes with it.

When Buying the Hard Asset Is the Right Entry

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