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Frame: Difference Is the Whole Point

Sameness explains nothing

Why copying does not work

Which differences matter

Model: The Boundary and the Baseline

The boundary, drawn precisely

Why the baseline comes first

One spine, applied twice

Practice: Building the Delta List

What the next phase needs from you

Writing a delta without interpreting it

Worked Example: three unlike businesses, made comparable

Practice: produce a delta list

Judgment: What Would Change Your Mind

The first question defeats people

Check: could anyone say it?

A minimum evidence rule

Check: found is not typical

Rank what you do not know

Check: differs, by how much

Check: what it would move

Check: no baseline, no innocence

This module explains why a fact base is what makes strategic difference visible, and what goes wrong when observation is skipped, rushed, or quietly replaced by whatever the team already believed.

The discussion companion to C18a-04: why a fact base is what makes strategic *difference* visible, and what goes wrong when observation is skipped, rushed, or quietly replaced by whatever the team already believed.

What Makes This Business Different

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>