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Foundations of Web Publishing and Content Management Systems

Introduction to Web Publishing

Content Management System Fundamentals

WordPress Interface and Core Features

Creating and Publishing Content in a CMS

Planning Content for a Web Page

Drafting and Formatting a Basic WordPress Page

Publishing Workflow, Review, and Maintenance

Accessibility and Inclusive Web Content Basics

Digital Asset Management and Asset Organization

Digital Asset Management Fundamentals

File Naming, Folder Structures, and Version Control

Metadata, Tags, and Rights Management

Media Formats and Web Performance Optimization

Standard Media File Formats for Web Delivery

Image Optimization for Efficient Web Delivery

Audio and Video Optimization for the Web

Performance-Aware Media Publishing Practices

Applied Web Publishing Workflow

Publishing a Media-Rich Web Page

Quiz

Question 1: Which CMS feature allows content creators to save work before it becomes publicly visible?

Question 2: Which file naming practice most improves the ability to locate a digital asset later?

Question 3: Which image format is generally most appropriate for a logo that must scale cleanly at different sizes?

Question 4: What is the primary purpose of alternative text for an informative image?

Question 5: Which action most directly reduces the download time of an oversized photograph on a web page?

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Welcome to "Web Publishing, CMS, and Digital Asset Management Essentials," your comprehensive guide to mastering the digital content lifecycle. In today's digital-first world, creating, managing, and optimizing web content is a critical skill for professionals across all industries.

Welcome to "Web Publishing, CMS, and Digital Asset Management Essentials," your comprehensive guide to mastering the digital content lifecycle. In today's digital-first world, creating, managing, and optimizing web content is a critical skill for professionals across all industries. This course demystifies the web publishing process, taking you from foundational concepts to applied, hands-on workflows. You will explore the core features of Content Management Systems (CMS), with a special focus on WordPress, learning how to navigate dashboards, utilize block editors, and structure pages for maximum impact. Beyond just writing text, you will dive deep into Digital Asset Management (DAM), discovering how to organize, tag, and manage media files using best practices for file naming, version control, and metadata. Furthermore, this course emphasizes web performance and accessibility. You will learn how to optimize images, audio, and video for lightning-fast web delivery while ensuring your content is inclusive and accessible to all users. By the end of this course, you will have the confidence to plan, draft, format, and publish media-rich web pages that are not only visually appealing but also highly performant and easy to maintain. Whether you are a budding content creator, a marketing professional, or a small business owner, this course provides the essential tools you need to succeed in web publishing.

Web Publishing, CMS, and Digital Asset Management Essentials

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            <p>The digital landscape requires a structured and strategic approach to creating, managing, and delivering web content. This course, Web Publishing, CMS, and Digital Asset Management Essentials, provides a comprehensive exploration of the workflows and technologies that drive modern web publishing. Participants will begin by examining the foundational principles of Content Management Systems (CMS), with a specific focus on the WordPress interface, to understand how content is effectively separated from presentation. From there, the curriculum advances into the practical application of content planning, drafting, and publishing. Emphasis is placed on establishing rigorous publishing workflows and ensuring that all digital materials meet essential accessibility and inclusive design standards.</p>

<p>Furthermore, effective web publishing extends beyond text to encompass the meticulous management of digital assets and media performance. This course delves into Digital Asset Management (DAM) strategies, instructing learners on how to implement logical folder structures, consistent file naming conventions, and robust metadata tagging for seamless version control and rights management. Participants will also evaluate standard media formats and apply optimization techniques for images, audio, and video to guarantee efficient web delivery. Culminating in an applied web publishing project, learners will synthesize these competencies, demonstrating their ability to execute a complete, performance-aware publishing workflow from initial asset organization to final publication.</p>
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