 <h1>Congratulations! 🎉 </h1>
    <p style="color:#637381;">All done! You’ve completed another milestone.</p>

To continue, enter your details to log in.

We’ve sent a 6‑digit code to #MAIL_ADDRESS#\nPlease check your inbox or spam folder and enter the code below to continue.

Verification code sent

Thank you for the payment. You can now access {collectionName} by simply clicking the button below.

Yes, you’ve successfully ordered! 🎉

Unlock This Exclusive Course

It seems that your email address is not currently on the authorized access list. Please ensure you are using the email address that was invited, or contact the content owner for assistance.

Verification Required for Access

Section 1: Foundations of Value-Aligned Expansion

What Expansion Revenue Really Means (and What It Is Not)

The Customer Success-to-Expansion Link: Value First, Revenue Second

Section 2: Finding Expansion Opportunities Across the Customer Lifecycle

Where Expansion Naturally Shows Up in the Customer Lifecycle

Expansion Signals You Can See: Usage, Outcomes, and Stakeholder Patterns

Section 3: Designing Expansion Paths That Feel Helpful

Building Expansion Offers That Match Customer Goals

Timing and Packaging: Make the Next Step Obvious and Low-Friction

Section 4: Expansion Conversations That Preserve Trust

How to Talk About Expansion Without Sounding Salesy

Retention Comes First: When Not to Expand

Section 5: Measuring and Optimizing Customer Growth Responsibly

Metrics That Matter: Track Expansion Without Breaking the Experience

Build a Simple Expansion System You Can Run Every Month

Section 6: Knowledge Checks and Course Wrap-Up

Quiz 1: Expansion Basics and Value-Aligned Mindset

Quiz 2: Lifecycle Timing and Readiness

Quiz 3: Signals, Segmentation, and Opportunity Quality

Quiz 4: Offers, Packaging, and Trust-Preserving Conversations

Quiz 5: Metrics, Retention Balance, and Responsible Optimization

Final Course Survey: Your Expansion Revenue & Customer Growth Plan

Value-Driven Expansion: Growing Revenue Through Customer Success is a practical course for Customer Success, Sales, and RevOps professionals who want to grow revenue without sacrificing trust. Instead of aggressive upselling, you’ll learn how expansion emerges naturally when customers realize measurable value. Through clear frameworks, checklists, and conversation guides, you’ll spot authentic growth signals, align offers to outcomes, and time proposals to fit each customer’s lifecycle stage. Explore how upgrades, cross-sells, add-ons, usage-based growth, and seat expansion can help customers solve real problems while increasing net revenue retention. You’ll learn to differentiate healthy growth from risky, premature pushes that harm adoption and churn. The course teaches you how to design low-friction offers, run value-first conversations, and build a lightweight monthly operating rhythm that scales across teams. By the end, you’ll track the right metrics, protect retention, and create a repeatable expansion system that customers appreciate—and leaders trust.

Value-Driven Expansion: Growing Revenue Through Customer Success

<div class="simple-box-wrapper">
    <div class="simple-box">
        <div class="column">
            <p>Scaling a business often feels like a relentless race to acquire new leads, but the most sustainable growth usually happens within the relationships you’ve already built. For founders and customer success teams, the real challenge isn't just keeping customers—it's helping them grow in a way that naturally increases their investment in your solution. Value-driven expansion moves away from the high-pressure tactics of traditional upselling and instead focuses on the moment where a customer’s success demands more of what you offer. By aligning your revenue goals with the actual outcomes your users are achieving, you can drive higher lifetime value (LTV) and net revenue retention (NRR) without the constant burn of high acquisition costs.</p>

<p>Throughout this course, we will explore how to identify the subtle signals that a customer is ready for the next step, whether that’s a seat expansion, a new feature, or a deeper service tier. You’ll learn how to map out the customer lifecycle to find natural growth milestones and, more importantly, how to have expansion conversations that feel like helpful recommendations rather than sales pitches. We’ll also cover the critical balance of retention versus expansion, ensuring you never sacrifice long-term trust for a short-term revenue spike. By the end, you’ll have a repeatable system for measuring and optimizing growth that keeps customer success at the very center of your business strategy.</p>
        </div>
    </div>
</div>
