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Course Overview and Objectives

Course Introduction: Togg v Tesla in the Global EV Landscape

Learning Goals and Assessment Map

Business Models and Corporate Strategy

Origins, Ownership, and Governance: Togg and Tesla Compared

Revenue Architecture and Go-to-Market

Technology Stack and Product Architecture

Vehicle Platforms, Batteries, and Powertrain

Software, Connectivity, and User Experience

Manufacturing, Supply Chain, and Market Positioning

Factories, Localization, and Cost Structures

Brand, Pricing, and Competitive Positioning

Capstone Synthesis and Application

Comparative Strategy Workshop

Knowledge Checks

Quiz 1: Business Model Fundamentals

Quiz 2: Technology Stack Essentials

Quiz 3: Software and ADAS

Quiz 4: Manufacturing and Supply Chain

Quiz 5: Market Positioning and Strategy Synthesis

Course Feedback

End-of-Course Survey

Togg vs Tesla: Business Models, Technology, and Market Strategy is a comparative, practitioner-focused course designed for professionals who need a sharp, structured understanding of how two very different EV players are building, scaling, and competing. Using a modular framework, you will examine Togg’s consortium-backed, nationally strategic approach alongside Tesla’s publicly listed, vertically integrated model. You will analyze how ownership, capital access, and governance shape speed of execution, risk tolerance, and scaling paths. From platforms and batteries to software, ADAS, and data strategy, you will dissect each company’s technology stack and product architecture. The course then moves to manufacturing, localization, cost structures, and supplier networks to connect engineering choices with unit economics and quality outcomes. You will also map brand narratives, pricing levers, incentives, and total cost of ownership across regions, culminating in a capstone workshop where you build a concise positioning matrix and draft 24-month recommendations for both firms. With five targeted knowledge checks and a structured assessment plan, you will finish with a clear, defensible perspective on where Togg and Tesla converge, where they diverge, and what that means for competitive positioning in the next wave of EV market expansion.

Togg vs Tesla: Business Models, Technology, and Market Strategy

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            <p>Electric vehicles are reshaping the global auto industry, but not all EV companies play the game the same way. This course examines Togg and Tesla side by side to reveal how contrasting origins, ownership models, and strategic choices create distinct paths to market leadership. You will explore how a nationally anchored consortium like Togg approaches capital, governance, and regional execution versus how a publicly traded, vertically integrated Tesla leverages capital markets and speed of iteration. By the end, you will be able to articulate each company’s competitive positioning across business model design, technology stack decisions, and go-to-market strategy.</p>

<p>The journey begins with a clear map of learning goals and assessments, including five knowledge checks and an end-of-course survey to reinforce key insights. We then dive into business models and corporate strategy, comparing ownership structures, revenue architecture, and sales channels, while analyzing implications for scaling, risk tolerance, and after-sales monetization. In the technology stack section, you will evaluate vehicle platforms, batteries, powertrains, and software—from OTA update cadence and infotainment ecosystems to ADAS sensor suites, data strategy, and cybersecurity. Manufacturing and supply chain modules unpack factories, localization, cost drivers, and quality systems, before turning to brand, pricing, incentives, and competitor dynamics across regions. The capstone workshop synthesizes these threads into a concise positioning matrix and 24-month strategic recommendations for both companies, equipping you with a rigorous, end-to-end comparative framework for the evolving EV landscape.</p>
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