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Course Overview and Objectives

Course Introduction: Togg v Tesla in the Global EV Landscape

Learning Goals and Assessment Map

Business Models and Corporate Strategy

Origins, Ownership, and Governance: Togg and Tesla Compared

Revenue Architecture and Go-to-Market

Technology Stack and Product Architecture

Vehicle Platforms, Batteries, and Powertrain

Software, Connectivity, and User Experience

Manufacturing, Supply Chain, and Market Positioning

Factories, Localization, and Cost Structures

Brand, Pricing, and Competitive Positioning

Capstone Synthesis and Application

Comparative Strategy Workshop

Knowledge Checks

Quiz 1: Business Model Fundamentals

Quiz 2: Technology Stack Essentials

Quiz 3: Software and ADAS

Quiz 4: Manufacturing and Supply Chain

Quiz 5: Market Positioning and Strategy Synthesis

Course Feedback

End-of-Course Survey

Dive into a head-to-head exploration of two of the most talked-about EV players: Togg and Tesla. This course unpacks how a national-scale newcomer and a global pioneer build, ship, and scale electric vehicles across different markets. You’ll learn how their business models diverge, how their technology stacks are architected from batteries to software, and how each company positions itself in fast-evolving regulatory and competitive environments. We’ll examine Togg’s consortium-backed strategy and regional ambitions alongside Tesla’s public-company playbook, vertical integration, and software-led monetization. Through concise lectures, practical frameworks, and knowledge checks, you’ll compare platform choices, supply chains, ADAS philosophies, and brand narratives—culminating in a capstone workshop where you’ll craft a positioning matrix and draft recommendations for the next 24 months. Whether you’re an operator, investor, policymaker, or tech professional, you’ll leave with a structured understanding of what sets Togg and Tesla apart, where they may converge, and what that means for profitability, scalability, and long-term competitive advantage.

Togg vs Tesla: Business Models, Technology, and Market Strategies

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            <p>Electric vehicles are reshaping the global automotive industry, but not all players are pursuing the future in the same way. This course examines Togg and Tesla side by side to illuminate how contrasting origins, ownership structures, and strategic choices translate into different business models, technology stacks, and market strategies. By tracing how a nationally significant consortium and a publicly traded, vertically integrated pioneer approach capital, risk, speed of execution, and scaling, you will gain a precise vocabulary to discuss competitive positioning in today’s EV landscape.</p>

<p>The journey begins with a clear map of learning goals and assessments, aligning each module to the course’s central objective: to differentiate Togg and Tesla across business, technology, and market dimensions. We then dive into corporate strategy, comparing governance, revenue architectures, and go-to-market playbooks—including portfolio positioning, direct-to-consumer delivery, software-and-services monetization, and regulatory pathways. The technology section explores platforms, batteries, powertrains, safety, software operating systems, connectivity, OTA cadences, ADAS stacks, and data governance. Manufacturing and supply chain modules probe factories, localization, cost drivers, quality systems, brand narratives, pricing, incentives, and competitive sets across regions. The capstone workshop synthesizes these threads into a positioning matrix and 24-month recommendations for each company. Along the way, five knowledge checks reinforce mastery, culminating in an end-of-course survey to reflect on insights and applications.</p>
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