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Context and Foundations

Owned or Rented? Teaching Internationalization Through the NBA in China

Learning objectives

The Question Under the Question

The Uppsala Framework

The 1977 Engine: Internationalization as Learning

The 2009 Revision: From Foreignness to Outsidership

Case Application and Expert Debrief

Worked Example: The NBA in China, Reasoned Through

Drift Alert: The Misreadings

Expert Depth: Why the Multinational Exists, and Where the Distance Really Sits

Practice and Extensions

Practice: Script the Turns

Go Further

Quiz

Assessing the 1977 Uppsala State-Change Loop

Evaluating Liability of Foreignness vs. Outsidership

Analyzing the Owned vs. Rented Distinction

Diagnosing the NBA's Network Position in China

Critiquing Political-Risk Readings and Drift

Survey and Feedback

Course Efficacy and Case Alignment Survey

Instructor Feedback on the Uppsala Revision Debrief

Welcome to 'The Uppsala Revision: Network Position and Liability of Outsidership,' a masterclass designed for international business strategists, educators, and advanced students. How do multinational corporations truly navigate the complexities of global expansion.

Welcome to 'The Uppsala Revision: Network Position and Liability of Outsidership,' a masterclass designed for international business strategists, educators, and advanced students. How do multinational corporations truly navigate the complexities of global expansion? For decades, the foundational 1977 Uppsala model taught us that internationalization was a linear process of overcoming the 'liability of foreignness' through incremental learning and commitment. But the global landscape has evolved dramatically, and so has the theory. This comprehensive course dives deep into the pivotal 2009 Uppsala Revision, shifting the strategic paradigm from geographic distance to network position and introducing the critical concept of the 'liability of outsidership.'

Using the high-stakes, real-world case study of the NBA in China, this course bridges the gap between academic theory and modern strategic application. You will explore the 'Owned vs. Rented' dilemma, dissect the state-change loop of internationalization, and learn to diagnose complex network positions in foreign markets. We will guide you through expert debriefs, highlight common analytical misreadings—such as over-indexing on political risk—and reveal where 'distance' truly sits in today's interconnected global economy. Whether you are teaching international business or crafting global market entry strategies, this course equips you with the analytical frameworks to understand why multinationals exist and how they succeed or fail in foreign networks. Join us to master the nuances of modern internationalization and elevate your strategic reasoning.

The Uppsala Revision: Network Position and Liability of Outsidership

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            <p>The study of firm internationalization has long relied on the foundational 1977 Uppsala model, which conceptualized cross-border expansion as a linear process of incremental learning designed to overcome the liability of foreignness. However, the 2009 revision fundamentally restructured this paradigm, shifting the locus of competitive disadvantage from geographic or cultural distance to network outsidership. This curriculum systematically unpacks that theoretical pivot. By examining the transition from the classic state-change learning loop to a modern, network-centric framework, strategy instructors and advanced scholars can rigorously evaluate how multinational enterprises navigate complex, embedded ecosystems. The core analytical objective is to isolate the mechanisms of network position and understand why a firm's insider or outsider status dictates its strategic viability in foreign markets.</p>

<p>To operationalize these concepts within a case-method environment, this course utilizes the "NBA in China" case as a primary analytical vehicle. The modules are structured to dissect the critical distinction between "owned" and "rented" network positions, providing a worked example of how to guide students through the nuances of the Uppsala revision. Participants will explore the underlying mechanics of the multinational firm, diagnose common pedagogical misreadings—such as conflating macro-political risk with micro-network outsidership—and script instructional turns to prevent classroom drift. Through expert debriefs, targeted assessments, and extension exercises, strategy educators will refine their capacity to teach this essential component of the doctoral canon and illuminate exactly where the true friction of international distance resides.</p>
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