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Learn and practise

Welcome to story-led UGC

What UGC is and what brands pay for

The difference between a story and an advert

Knowledge check: the UGC mindset

Assignment: spot the human story

Module review quiz: The UGC Mindset

Understand UGC, brand goals, and why honest, relatable storytelling beats hard-sell language.

The UGC Mindset

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>