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Product and price

The 4Ps Framework: Aligning Your Market Strategy

Product Strategy, Branding and the Product Life Cycle

Pricing Strategies and Customer Value

Product and Price Knowledge Check

Place and promotion

Distribution Channels and Place Strategy

Promotion and Integrated Marketing Communications

The 7Ps for Service Marketing

Marketing Mix Case Study and Final Assessment

Marketing Mix Final Quiz

Video Lesson: The Marketing Mix and the 4Ps

Learn to coordinate product, price, place and promotion decisions, with additional attention to service marketing and customer experience.

Learn to shape product, price, place and promotion decisions into one coherent offer that meets customer needs and supports business goals.

The Marketing Mix: The 4Ps

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