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The Kick Start Person Worksop

Course Module: Strategic Business Analysis - Examine, Evaluate, Evolve
Module Overview:
This course provides in-depth training in the strategic business processes of examining, evaluating, and evolving. It focuses on audience analysis, profitability assessment, and adaptive strategies for sustained business growth.
Target Audience:
•	Business Owners
•	Marketing Professionals
•	Strategic Planners
•	Management Consultants
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Session Breakdown
The Art of Examination
1.	Understanding Your Audience
•	Techniques for audience analysis.
•	Identifying key customer segments.
2.	Tools for Audience Examination
a)	Overview of Analytical Tools:
a.	Introduction to different types of tools and software available for audience analysis, such as web analytics tools, customer relationship management (CRM) software, social media analytics platforms, and survey tools.
b)	Web Analytics:
a.	Training on how to use web analytics tools like Google Analytics to understand audience behaviour online, track website traffic, analyse user engagement, and gather demographic information.
c)	**Social Media
d)	Analytics**:
e)	Exploring tools for analysing social media audiences, such as Facebook Insights or Twitter Analytics. This includes understanding followers' demographics, engagement rates, and content preferences.
f)	CRM Software:
a.	Demonstrating how CRM software can be used to segment and understand an existing customer base. This includes analysing purchase history, customer interactions, and feedback.
g)	Survey Tools:
a.	Utilizing survey tools like SurveyMonkey or Google Forms to gather direct feedback from audiences. This includes designing effective surveys and interpreting the results for deeper audience insights.
h)	Practical Workshop:
a.	A hands-on session where participants engage in exercises using these tools. They might analyse a sample set of data or conduct a mock survey to practice the skills learned.
i)	Data Interpretation:
a.	Teaching how to interpret the data collected from these tools, turning raw data into actionable insights. This includes identifying patterns, trends, and key metrics that are relevant to business decisions.
j)	Ethical Considerations:
a.	Discussing the ethical aspects of data collection and analysis, including privacy concerns and responsible use of data.
Practical workshop on conducting audience analysis.
Mastering Evaluation
1.	Evaluating Business Profitability
•	Methods for assessing income sources and profitability.
•	Market performance and revenue stream analysis.
2.	Decision Making Based on Evaluation
•	Data-driven decision-making strategies.
•	Case studies on profitability assessments.

The Process of Evolution
1.	Adapting and Evolving Business Strategies
•	Guidelines for evolving business strategies based on market analysis.
•	Leveraging evaluation findings for strategic evolution.
2.	Implementing Change Effectively
•	Best practices in managing business changes.
•	Role-play exercises on navigating business evolution.
Integrating Examine, Evaluate, and Evolve
1.	Integrative Strategies for Business Growth
•	Combining examination, evaluation, and evolution in a strategic plan.
•	Group project on developing an integrated business strategy.
2.	Course Wrap-Up and Final Presentations
•	Presentation and discussion of group projects.
•	Feedback session and course summary.
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Course Materials:
•	Lecture slides and notes.
•	Access to analytical tools and software.
•	Case studies and real-world examples.
•	Recommended reading list.
Certification:
Participants will receive a Certificate in Strategic Business Analysis upon completion.
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Additional Resources:
•	Digital learning platform for supplementary materials.
•	Interactive expert sessions.
•	Post-course support and networking forums.
Instructor Profile:
•	Experienced business strategists and market analysts.
•	Guest industry speakers.
Feedback and Continuous Improvement:
•	Regular feedback sessions.
•	Post-course participant surveys.
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Course Outcome:
Participants will gain comprehensive skills in strategic business analysis, with the ability to apply examination, evaluation, and evolution techniques effectively in their professional roles. The course aims to empower professionals to make informed strategic decisions and adapt to market changes for business growth and sustainability.
