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Frame: Apples, Oranges, and Funeral Homes

Three businesses and one question

Coverage is not creativity

What a tool will not tell you

Model: Columns, Rows, and Forty-Nine Cells

The grid

Complete, functional, justified

Placing a tool in the grid

Practice: Planning an Analysis Before You Start It

From interesting to decision-relevant

Three layers, kept apart

Worked Example: a coverage map for the daycare chain

Practice: build a coverage map

Judgment: Five Ways a Good Deck Fails

Five patterns worth recognising on sight

Check: one metric, two contexts

The one you will not catch in yourself

Check: what leaves no trace

The grid as cover

Check: nothing pulls against anything

Check: one more question away

Check: what a reader can reject

This module reframes strategy analysis as a grid of phases against business elements rather than a set of tools, arguing that most familiar frameworks like PESTEL or Porter's five forces only cover one or two cells of it. The point of the grid is coverage, which is what keeps an analysis from becoming an incoherent pile of slides.

The Strategy Script as a grid rather than a tool: three thinking phases across the top, elements of a business down the side, and the claim that most familiar frameworks occupy one or two cells of it. What the grid is for is coverage, and coverage is what stops an analysis from being a pile of slides.

The Grid Behind Every Good Analysis

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