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Why the funnel matters

Prefer to Watch? A 60-Second Course Tour

Marketing Is a Journey, Not a Megaphone

The Four Stages of the Funnel

Explore the Funnel, Stage by Stage

Practice: Sort the Tactics into the Funnel

The funnel in the real world

Classic Models: AIDA and the Birth of the Funnel

Checkpoint: Funnel Stages

Beyond the Funnel: Loyalty Loops and the Flywheel

Map Your Own Customer Journey

Checkpoint: Journey Thinking

The marketing funnel and customer journey — the mental model every later module builds on.

Before tactics, you need a map. This module gives you the marketing funnel — the path a stranger travels to become a loyal customer — and has you place real tactics onto it yourself.

The Funnel & the Customer Journey

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