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Introduction to SEO  

What is SEO?  

Importance of SEO 

Check Your Knowledge

Understanding Search Engines  

How Search Engines Work  

How to Rank in Search Engines 

Key Metrics and Algorithms  

Understanding Algorithms

SERP (Search Engine Results Page)  

Relevance and Authority  

Check your Knowledge

Keyword Research  

Importance of Keyword Research  

Identifying audience needs  

Understanding market competition  

Tools for Keyword Research  

Short-tail Keywords  

Benefits of long-tail keywords  

Strategies for incorporating keywords  

Conclusion  

SEO Tool Kit & Checklist Builder

Final Thoughts on Driving Digital Visibility and Growth  

Quiz

Badge Card

The SEO Playbook: Your Path to Digital Visibility and Growth  

A course explaining what SEO is, why it is essential and how to get started step by step guide, so people with no skill set can implement it.

The Essential SEO Playbook: Your Path to Digital Visibility and Growth  

<div class="simple-box-wrapper">&nbsp;</div><div class="simple-box-wrapper"><div class="simple-box"><div class="column" flex-size="undefined"><div class="img-wrapper"><img src="https://cdn.minicoursegenerator.com/production/images/marketing638731821646748747/d279c2b8-5eb2-4be3-b23e-8fcee23c0980.png" alt=""></div></div></div></div><div class="simple-box-wrapper"><div class="simple-box"><div class="column" flex-size="undefined"><p><strong>Transform Your Digital Reach</strong><br>Are you ready to reshape your online prescene for your business? When your business operates online, boosting online visibility is important for growth and sustainability. This is where understanding and implementing Search Engine Optimization (SEO) becomes essential.</p><p>This course, "The SEO Playbook: Your Path to Digital Visibility and Growth," is designed to equip you with an comprehensive understanding of SEO principles, tools, and techniques that can significantly elevate your online presence.&nbsp;</p><p>The journey through SEO begins with a thorough exploration of how search engines operate, including the intricacies of crawling, indexing, and ranking.</p><p>You will discover the vital role keywords play in connecting with audiences and the importance of both on-page and off-page SEO strategies in building authority and relevance.&nbsp;</p><p>As the course progresses, you will also delve into technical aspects of SEO, such as website performance, mobile optimisation, and structured data, which are essential for maximising search engine rankings.&nbsp;</p><p>Ultimately, this course not only focuses on imparting knowledge but also encourages continuous learning and adaptation to stay ahead in the fast-paced of digital marketing, ensuring you can drive significant growth for their businesses.</p></div></div></div>