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The Fatal Assumption

Why the best worker makes the worst owner

The Fatal Assumption — the mechanism

Practice: spot the seizure

The Three Personalities

Entrepreneur, Manager, Technician

The three personalities — the mechanism

Practice: who's talking?

Work ON It, Not IN It

Stop being the machine

ON vs IN — the mechanism

Practice: IN or ON?

The Franchise Prototype

Perfect one, then replicate it

The prototype — the mechanism

Practice: prototype inspector

The Business Development Process

Innovation, Quantification, Orchestration

The growth loop — the mechanism

Practice: fix the system

Your Life & the Organization

Start with the life you want

Primary Aim to organization — the mechanism

Practice: build it top-down

Field Test — check your instincts

Working ON the business

The growth loop

Most small businesses are started by brilliant technicians who assume that mastering the work means they can run the business. That single misunderstanding — Michael Gerber's E-Myth — is why so many fail.

The E-Myth Revisited — build a business, not a job

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