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Do the Sums First

Sun Tzu Opens With Arithmetic

The Five Estimates

Run the Reckoning Yourself

The Price of a Long Campaign

The Second Chapter Is a Budget

Deception Is Economy

All Warfare Is Based on Deception

Foreknowledge

The Cheapest Advantage on the Field

Formlessness

Strike the Empty, Avoid the Full

The Discipline of Command

The General Who Knows When Not to Fight

Pair Truth With the Visible

Attack the Plan, Not the Army

Check Your Understanding

The reckoning

The cost of a long campaign

Where advantage is cheapest

Run a Campaign Out to Its Cost

What Sun Tzu Means by Speed

Sort Real Knowing From Its Counterfeits

Allocate Against a Hidden Defence

Audit Your Own Temperament

Sun Tzu's Art of War read as an economics text: how to count before you commit, end contests before cost overtakes advantage, and get what you need at the lowest possible price.

Everyone quotes Sun Tzu. Almost nobody notices that his book is, from beginning to end, an argument about cost — how to get what you need while spending as little as possible of your money, your time, your options, and the people who depend on you.

The Art of War — the cost of winning

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