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Win the Open

The Rules of a Clickable Subject Line

Name It, Claim It, and Pick the Winner

Checkpoint: Subject Rules

Checkpoint: Name & Claim

Nothing else you write matters if the email never gets opened. This module makes your subject line reliably clickable — the rules that work, the angles that create curiosity with a reason to open, and how to package your idea so it feels like a gift.

Subject Lines That Earn the Open

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>