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The Validation Method

Why Prove Demand Before You Build

The Five-Question Validation Test

Reading the Signal: Go/No-Go Rules

Checkpoint

Applying It

Worked Example: Validating a New Diagnostic Assessment

Build Your Own Validation Checklist

A repeatable way to test whether a new assessment or offer has real demand — before you spend real hours building it.

Structured Validation: Testing Before You Build

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