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SWOT and PEST Analysis

Introduction to SWOT Analysis

Understanding PEST Factors

🎮 Crossword: Strategic Analysis Terms

The Three Circles Framework

Basics of the Three Circles

Identifying Competitive Advantage

Social Media in Competitive Analysis

Social Media Monitoring Basics

Interpreting Social Data

Business Model Feasibility

Feasibility Fundamentals

Testing Market Viability

Conclusion

Course Summary

Knowledge Check

Quiz 1: SWOT Analysis Fundamentals

Quiz 2: PEST Factors Review

Quiz 3: Three Circles Framework

Quiz 4: Social Media Intelligence

Quiz 5: Feasibility Basics

Course Feedback

Course Survey

Learner Feedback

Turn market noise into strategic clarity. Strategic Competitive Analysis: SWOT PEST and Social Media Monitoring is a practical, fast-paced course that teaches you how to size up competitors, spot opportunities, and stress-test business ideas with confidence. You’ll master foundational tools—SWOT and PEST—to map internal capabilities against external realities, then layer in the Three Circles framework to pinpoint where your offers create unique value versus rivals. Finally, you’ll harness social media monitoring to capture real-time market signals, sentiment, and competitor moves. Built for entrepreneurs, product managers, and marketers, this course blends concise explanations with hands-on activities: build a SWOT for your venture, scan PEST trends shaping your industry, chart your Three Circles to locate competitive advantage, and set up a lightweight social listening workflow. You’ll also learn feasibility basics—how to validate demand, de-risk assumptions, and identify early warning signs before you invest. Quizzes and a fun terminology crossword reinforce key concepts, while simple templates help you apply what you learn immediately. By the end, you’ll have a repeatable competitive analysis system and the confidence to make sharper strategic decisions in dynamic markets.

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            <p>Navigating the complexities of the modern business landscape requires a robust understanding of both internal dynamics and the external environment. This course provides a comprehensive exploration of strategic tools designed to evaluate a company's position relative to its competitors. By mastering SWOT analysis, participants will learn to categorize internal strengths and weaknesses while identifying external opportunities and threats. Complementing this is the PEST framework, which examines the broader political, economic, social, and technological forces that shape market conditions. Together, these methodologies form the bedrock of effective strategic planning, allowing organizations to anticipate shifts and align their resources for maximum impact.</p>

<p>Beyond traditional environmental scanning, the curriculum delves into the Three Circles Framework to pinpoint the "zone of value" where customer needs intersect with unique company offerings. This approach is further modernized through the integration of social media monitoring, a critical source of real-time market intelligence and sentiment analysis. By tracking digital footprints and interpreting social data, businesses can gain immediate insights into competitor activity and customer dissatisfaction. The final modules bridge these analytical insights with practical application, focusing on business model feasibility and market viability testing. This ensures that strategic ideas are not only competitive on paper but also practical and sustainable in the real world.</p>
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