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Getting Started: The Action-Learning Approach

Module 0: How This Program Works & Meet Your Coach

Module 1: Mindset Reset — Found, Trusted, Chosen

Quiz

Strategy: Buyers, Goals, and the RACE System

Module 2: Your Buyers & Your Goal — Gatekeeper vs. Awarder

Module 3: RACE Growth System & Your 90-Day Plan

Execution: Social Media Foundations and REACH

Module 4: Social Media Foundations — LinkedIn First

Module 5: REACH — Seven Content Pillars

Please rate this lesson.

Conversion: ACT, CONVERT, and ENGAGE

Module 6: ACT — Turning Attention into Enquiries

Module 7: CONVERT — Enquiry to Won Work

Module 8: ENGAGE — Repeat Contracts & Employer Brand

Operations: Your Weekly Workflow

Module 9: Your Operating System & Workflow

Please rate this lesson for clarity.

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Knowledge Checks: Program Quizzes

Quiz 1: Mindset & B2B Marketing Goals

Quiz 2: Understanding Gatekeepers and Awarders

Quiz 3: The RACE Growth System

Quiz 4: LinkedIn Optimization & POPIA Compliance

Quiz 5: The Seven Content Pillars

Quiz 6: Generating Capability Downloads

Quiz 7: The Vendor Onboarding Process

Quiz 8: Employer Brand & Weekly Workflow

Program Feedback and Surveys

Survey 1: 30-Day Progress Check-in

Survey 2: Final Program Evaluation

Badge Card

Welcome to the Strategic B2B Marketing Action Programme tailored specifically for 6 Chains Engineering. In the highly competitive world of multidisciplinary contracting, relying on word-of-mouth is no longer enough to secure major contracts with EPCs and mining houses.

$ (USD)

Welcome to the Strategic B2B Marketing Action Programme tailored specifically for 6 Chains Engineering. In the highly competitive world of multidisciplinary contracting, relying on word-of-mouth is no longer enough to secure major contracts with EPCs and mining houses. This action-learning program is designed to transform your digital presence from a static brochure into a dynamic lead-generation engine. Guided by expert coach Shukri Cornelius, you will shift your focus from vanity metrics to true business growth—getting found, trusted, and chosen by the decision-makers who matter most: the procurement Gatekeepers and the contracts Awarders. Over the course of this program, you will master the RACE Growth System (Reach, Act, Convert, Engage), optimize your LinkedIn presence for B2B engineering marketing, and develop a time-efficient weekly workflow that fits into the busy schedule of an SME. You will learn how to safely showcase your multidisciplinary capabilities, zero-harm SHEQ culture, and statutory compliance (CIDB, ISO 9001) without violating client confidentiality or POPIA regulations. By the end of this journey, you will have a fully operational 90-day digital marketing plan, a streamlined vendor onboarding process, and the tools to turn online attention into tangible RFQs and won work. Step into the future of B2B engineering marketing and start building a track record that speaks for itself.

6 Chains - Stop Waiting for Referrals. Start Winning Tenders and RFPs. 

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 This program is built for the reality of running a multidisciplinary engineering firm in South Africa. We know you don’t have time for "likes" or "viral" posts that don't lead to actual work on-site. Instead, this Strategic B2B Marketing Action Programme focuses on the only metrics that matter for 6 Chains Holdings: getting onto approved vendor lists, securing RFQs, and winning contracts with major players like Sasol, WBHO, and various mining houses. Using an action-learning approach, you will move through a "learn-do-report-adjust" rhythm. This means you won't just be watching videos; you will be applying strategies directly to your business—like leveraging your CIDB grading and ISO 9001 compliance—to prove you are the trusted and chosen contractor for the job.

Over the next two months, you will work through the RACE Growth System (Plan, Reach, Act, Convert, Engage) to build a 90-day digital marketing plan that fits into a busy site schedule. We will tackle the specific needs of the procurement Gatekeeper and the contracts Awarder, ensuring your LinkedIn presence and content pillars highlight your track record at sites like Kusile Power Station or Evander Gold Mine. You aren't doing this alone; you have direct access to your coach, Shukri Cornelius, through two monthly coaching sessions to refine your strategy and troubleshoot bottlenecks in the vendor onboarding process. This is about building a sustainable weekly workflow that turns your multidisciplinary expertise into a measurable engine for growth without demanding more than a few hours of your week.
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