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External environment analysis

Scanning the external environment

Using PESTLE analysis

Industry competition and Porter's Five Forces

Knowledge check: external analysis

Internal analysis and synthesis

Resources, capabilities and core competencies

Applying the VRIO framework

SWOT and TOWS: turning analysis into choices

Knowledge check: internal analysis

Video lesson: Porter's Five Forces

Learn practical frameworks for examining external forces, industry competition, internal resources and strategic risks.

Strategic Analysis and Business Environment

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