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Why Stories Beat Features

People Don't Buy Products. They Buy Stories.

Knowledge Check: The Significant Object Study

Pitch Frameworks That Actually Work

The Steve Jobs Structure: Simple, Sharp, Memorable

The Three-Act Structure: For Deeper Narratives

Tailoring Your Story to Different Audiences

Knowledge Check: Pitch Structure

Craft and Delivery

The Pre-Work: Three Elements Every Story Needs

Common Pitching Mistakes That Kill Deals

Knowledge Check: The So What Test

Why stories outperform features, the pitch frameworks that actually work, and the craft and delivery skills that make a founder's pitch land.

Storytelling and the Founder Pitch

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>