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Adapt by Stage

Map the Customer Journey

A Story Format for Each Stage

Checkpoint: The Journey

Map the three stages a customer moves through, then adapt your core story into the right format and CTA for each: personal story, before-after, and testimonial.

Stories for the Customer Journey

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>