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Introduction

La tarification psychologique

La tarification groupée

Types de stratégies de tarification des offres groupées

 Le regroupement de produits 
(Product bundling)

Les offres groupées de vente croisée 
(Cross-selling bundles)

Les offres groupées à plusieurs niveaux 
(Tiered bundling)

Comment fixer le prix des  bundles ?

Conclusion

Stimuler les ventes et fidéliser sa clientèle : La stratégie des bundles

Ce mini-cours vous permettra de découvrir comment utiliser la stratégies des bundles (ventes groupées) pour stimuler vos ventes et fidéliser votre clientèle