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De-Risk the Choice

The Common Mismatches and the Minimum-Viable-Funnel Rule

Don't Copy the Guru — Copy the Principle

Checkpoint: Pressure-Test

De-risk the choice: catch the common funnel mismatches, apply the minimum-viable-funnel rule, inoculate against copying a guru's funnel, and use tie-breakers when two shapes both fit.

Catch the wrong pick before you build it. The common mismatches, the minimum-viable-funnel rule, the 'don't copy the guru' trap, and tie-breakers when two shapes both fit.

Step 4 — Pressure-Test and Avoid the Mismatch

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