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Choose Your Shape

Score Your Five Variables and Read the Fit-Grid

The Business-Model Shortcut

Checkpoint: Selection

Score your situation on the five variables and use the fit-grid (by price, traffic, time, goal) plus the business-model shortcut to land on one or two candidate funnel shapes.

Now match the menu to YOU. Score your five variables, read the fit-grid, and use the business-model shortcut to narrow to one or two candidate shapes.

Step 3 — The Selection Framework

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>