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The Menu of Shapes

Shapes 1–4: Authority, Calls, Content, Challenges

Shapes 5–7 (+ Two Landscape Calls)

Checkpoint: The Menu

The menu of funnel shapes as honest teardowns: the seven archetypes — how each works, who it fits, and how it fails — plus the most-likely-for-you curation and two landscape callouts.

The full menu, as teardowns. Each shape in one diagram: how it works, who it's for, the price and traffic it fits, and how it fails.

Step 2 — The Seven Funnel Shapes

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