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Understand the Game

What a Funnel Is — and the One Thing It Can't Do

The Five Variables That Decide Your Shape

Checkpoint: Funnel Literacy

Funnel literacy fast: what a funnel actually is (it routes demand, it doesn't create it) and the five variables — price, audience warmth, traffic, time, goal — that decide your funnel shape.

Before the menu of shapes: what a funnel actually is, the one thing it can't do, and the five variables that decide which shape is right for you.

Step 1 — Funnel Literacy in 20 Minutes

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