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Welcome to the Starbucks Family: Our Rich Heritage

Discovering 1971: The Early Days

Exploring Howard Schultz and the Espresso Vision

Stepping into 1987: The Coffeehouse Era Begins

Celebrating 1992: Becoming a Global Brand

The Heart of Our Brand: Mission, Vision, and Values

Your Guide to the Starbucks Brand & Employee Onboarding Guide

Getting to Know Us: 1. Company Overview

Embracing Our Purpose: 2. Starbucks Mission

Looking Ahead: 3. Vision and Long-Term Strategic Direction

Living Out Our 4. Core Brand Values

Crafting the Perfect Customer Experience

Understanding Our 5. Brand Positioning

Delivering Joy: 6. Customer Experience Philosophy

Connecting with Customers: 7. Communication Style and Tone of Voice

Thriving in Our 8. Store Culture and Workplace Expectations

Mastering the Basics: 9. Operational Standards

Our Commitment to People and the Planet

Making a Difference: Social Impact and Community

Caring for the Planet: 10. Sustainability and Ethical Sourcing

Fostering 11. Diversity, Inclusion, and Belonging

Your Role as a Partner: 13. What a New Employee Should Understand

Quizzes: Checking Your Brand Ambassador Knowledge

Let's Review: 2. Starbucks Mission

Knowledge Check: 4. Core Brand Values

Quick Quiz: 6. Customer Experience Philosophy

Reflection Check: 7. Communication Style and Tone of Voice

Final Review: 13. What a New Employee Should Understand

Survey: Share Your Onboarding Experience

We'd Love Your Feedback on 14. Summary

Welcome to "Starbucks Brand Ambassador: Values and the Art of Excellent Guest Experience. " Have you ever wondered what makes the Starbucks experience so unique and universally loved.

Welcome to "Starbucks Brand Ambassador: Values and the Art of Excellent Guest Experience." Have you ever wondered what makes the Starbucks experience so unique and universally loved? This comprehensive onboarding course is designed to take you behind the counter and into the heart of the Starbucks brand. Whether you are a new partner joining the team or an enthusiast eager to understand the magic behind the green apron, this journey will immerse you in our rich heritage, core values, and unwavering commitment to excellence. Starting from our humble beginnings in 1971 at Seattle's Pike Place Market, you will explore the visionary leadership of Howard Schultz and our evolution into a global coffeehouse phenomenon. Beyond the history, this course delves deep into the Starbucks mission and vision, teaching you how to embody our core brand values every day. You will learn the art of crafting the perfect customer experience, mastering our unique communication style, and upholding the operational standards that define our store culture. Furthermore, we will explore our profound commitment to people and the planet, highlighting our initiatives in sustainability, ethical sourcing, and fostering a culture of diversity, inclusion, and belonging. By the end of this program, you will be fully equipped to wear the green apron with pride, delivering joy and exceptional service to every customer, one cup at a time. Join us and become a true Starbucks Brand Ambassador!

Starbucks Márkanagykövet: Értékek és a Kiváló Vendégélmény Művészete

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            <p>Becoming a Starbucks partner means joining a story that began in 1971 at Seattle’s Pike Place Market. This journey explores how a single storefront evolved into a global community through a transformative vision of coffee culture and human connection. As you step into your role, you are not just learning to craft beverages; you are inheriting a rich heritage built on quality, passion, and the pursuit of excellence. Understanding our history from the early days to our global expansion allows you to carry forward the same spirit that turned a small coffee bean shop into a beloved "Third Place" for millions of people around the world.</p>

<p>Your path as a brand ambassador is defined by our core values and a deep commitment to both people and the planet. Throughout this experience, we will delve into the heart of our mission—to inspire and nurture the human spirit—while mastering the art of the guest experience. You will discover how our unique communication style, operational standards, and dedication to ethical sourcing create a culture of belonging where everyone is welcome. By embracing these values, you play a vital role in fostering a diverse and inclusive environment, ensuring that every interaction contributes to a positive social impact and a sustainable future for our communities.</p>
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