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Welcome and Course Orientation

Course Introduction and Outcomes

Setting Expectations and Success Path

Shopify Fundamentals for Digital Products

Shopify Basics and Store Setup

Payments, Policies, and Legal Foundations

Design a Professional Storefront (No Code)

Theme Selection and Branding Essentials

Homepage, Navigation, and Conversion Layout

Product Pages for Digital Goods

Set Up and Sell Digital Products

Digital Product Listings and Delivery Automation

Essential Apps and Integrations

Optimize for Conversions and Marketing Foundations

Conversion Optimization for a Digital Storefront

Pricing Strategy and Offers for Digital Goods

Marketing Setup: Email Capture, SEO, and Social Sharing

Launch, Manage, and Scale

Launch Day Playbook and Ongoing Operations

Analytics and Performance Tracking

Scaling with Products, Partnerships, and Automation

Knowledge Checks and Feedback

Quiz: Shopify Fundamentals and Legal Setup

Quiz: Theme, Branding, and UX for Digital Stores

Quiz: Digital Product Listing and Delivery Automation

Quiz: Conversion Optimization and Pricing

Quiz: Analytics, Marketing Foundations, and Scaling

Course Feedback Survey

Launch a high-converting Shopify store for digital products—without writing a single line of code. Shopify Digital Store Mastery: Design, Launch, Optimize, and Scale is a step-by-step, hands-on course that takes you from blank storefront to polished, revenue-ready shop. You’ll learn the exact workflow to set up Shopify for digital-only sales, craft a professional brand, build persuasive product pages, automate file delivery, and optimize for conversions. Along the way, you’ll implement essential apps, integrate analytics, and prepare a frictionless checkout with clear policies and trust signals. Designed for creators, freelancers, and small teams selling downloads, templates, courses, licenses, and more, this course focuses on speed, clarity, and repeatable systems. Every module maps to a tangible milestone—from setup and design to marketing readiness and launch. By the end, you’ll have a streamlined digital storefront, a tested delivery pipeline, and a scalable growth plan backed by analytics and automation. If you’re ready to turn your digital assets into a professional Shopify business, this course gives you the blueprint.

Shopify Digital Store Mastery: Design, Launch, Optimize, and Scale

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            <p>Shopify Digital Store Mastery: Design, Launch, Optimize, and Scale is a step-by-step, no-code program for building a polished Shopify store tailored to digital products—files, templates, courses, and licenses. By the end, you’ll have a conversion-ready storefront, automated delivery workflows, and the confidence to run and grow your business. We begin with orientation and success planning: clarifying your niche and audience, mapping milestones from setup to scale, and assembling the tools and accounts you’ll need. You’ll see how each module ties directly to a practical goal and a final launch checklist so you always know what to do next.</p>

<p>The course starts with Shopify fundamentals specific to digital goods: configuring your account and store settings (shipping off, files on), setting taxes and currencies properly, and establishing payments, policies, and trust signals. You’ll then design a professional storefront without code—choosing a fast theme, establishing your brand kit, and crafting a homepage, navigation, and product pages that communicate value with clarity, proof, and compelling calls to action. Next, you’ll set up digital listings and automate fulfillment using recommended apps for downloads, license keys, and fraud protection, followed by essential integrations for reviews, email, analytics, and backups.</p>

<p>With the store live-ready, we’ll optimize for conversions and build marketing foundations: proven page structure, CTA best practices, checkout friction reduction, simple A/B testing, and pricing strategies including tiers, bundles, and subscriptions. You’ll implement email capture with a welcome automation, SEO fundamentals for products and collections, and social metadata for shareable launches. Finally, you’ll execute a structured launch day playbook, establish operations for support and versioning, and use analytics to track sales, cohorts, and events. We close with scalable growth—expanding your catalog without cannibalization, activating affiliates and creator partnerships, and automating support and marketing—plus knowledge checks and a feedback survey to cement learning and guide continuous improvement.</p>
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