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Active Voice as a Leadership Choice

John F. Kennedy didn't say the moon will be our destination of choice

The honest caveat

Active or passive — and does it matter here?

Who Did What

The memo nobody can be held accountable for

Put a person in every key sentence

Cause and Effect

The sentence with no tension produces no action

Find the missing move

What's missing?

Three questions before you send

Emphasis

The last word is the word the reader remembers

Write music not just words

Which version has rhythm?

The sentence-level standard. You'll learn the difference between a sentence that informs and one that leads — and feel it in the next thing you write.

You'll know the difference between a sentence that informs and one that leads — and you'll feel it in the next thing you write.

Sentences

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>