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Marketing Material

Deliverables matrix (what’s included vs not included per tier)

5-Email Drip Sequence

Renewal Email — Primary (30 days before renewal)

Testimonial sheet (with beforeafter pics & customer quotes)

One-sheet (program overview, benefits, pricing tiers)

Selling Scripts & Assets

Canvassing Scripts

INTRO SCRIPTS (D2D OPENERS)

MICRO-COMMITMENT LINES

REBUTTALS

OBJECTION HANDLING

CLOSE METHODS

Leave-behind flyer for homeowners (simple & friendly tone)

Door-to-door pitch card (laminated, pocket-sized)

TEXT FOLLOW-UPS

EMAIL FOLLOW-UPS

Forms & Actionables

Membership Agreement

CRM intake form (how reps log new members)

Billing SOP (monthly auto-pay setup, failed payments process)

Annual Service Checklist

Resources - Selling the ECC Program 

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