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The pre-sale

Why this reverses everything

Running it — seven steps

Checkpoint — running a pre-sale honestly

Reading the result

What the number means

The uncomfortable part

Checkpoint — reading a failed pre-sale

Take real money from real buyers before you write the product — how to run a pre-sale honestly, what the numbers actually tell you, and what to do when the pre-sale reveals that your real problem was never the product.

The last module reverses the order of everything that came before it. You write the offer, put it in front of people, and take money — and only then do you write the product.

Sell Before You Build

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