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Why does calling it visionary explain nothing

Why does calling it visionary explain nothing?

The pattern, and what it cost each time

Check: what actually changed?

What did the redesign actually change

What did the redesign actually change?

When the direction is right and the transition fails

Check: who pays for the transition?

Where does the advantage actually come from

Where does the advantage actually come from?

Worked Example: applying the three tests to the 2007 decision

Check: which kind of failure?

Expert Depth: when scaling makes you weaker

Expert Depth: why the outcome cannot settle the question

Check: scaling on someone else's input

Practice: run the three tests on a company you know

Check: does the outcome settle it?

Reed Hastings and Netflix. Take the vision out of the case and test whether self-disruption was rational: could the legacy engine fund it, could the firm build the capabilities, and did the transition respect what customers believed.

Take a company facing a structural shift in how its industry delivers value, and judge whether self-disruption is rational or reckless, by testing three things: whether the legacy engine can fund the transition, whether the firm can build the capabilities the new model needs, and whether the transition design respects what customers already believe.

Self-Disruption as a Repeatable Capability

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