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Foundations & Mindset

Lesson 1: Signal, Noise, and the Power of Story

Lesson 2: Showing Your Work as a Status Symbol

Lesson 3: Mental Model 1 - The "7 and 3" Problem

Lesson 4: Mental Model 2 - No Blank Pages

Lesson 5: Mental Model 3 - Vision & Taste

How AI Actually Works

Lesson 1: Core Vocabulary — LLMs, GPTs, and Tokens

Lesson 2: The "Memory" Problem — Context Windows

Lesson 3: The Big Problem – Hallucinations & Slop

Lesson 4: The Solution — Retrieval Augmented Generation (RAG)

Lesson 5: Security & Risk Overview

Building Your Brand Context Block

Lesson 1: What is a Brand Context Block?

Lesson 2: The "Summit Forge Ridge" Example

Lesson 3: Activity — The "Human + AI" Workflow

Text & Language Workflows

Lesson 1: Framework — Syntax vs. Narrative

Lesson 2: Key Prompting Techniques

Lesson 3: Pro Tool — Using "Projects"

Lesson 4: Case Study — Ethical Use (Internal vs. 1-to-1)

Bonus Project Example: Persona-Driven Insights

Visual Workflows (Images)

Lesson 1: How It Works (The Forger & The Judge)

Lesson 2: Anatomy of a Strong Image Prompt

Lesson 3: Activity — The "Robber Pigs" Test

Lesson 4: "What Not to Do" – IP & Brand Risk

Lesson 5: Core Skill & Activity — Practical AI Editing

Lesson 6: Case Study — The "Santa in the Lobby" Problem

Lesson 7: Troubleshooting Common Image Issues

Audio & Video Workflows

Lesson 1: Audio Pro-Tips (ElevenLabs & Suno)

Lesson 2: Video Generation – Creative vs. Practical

Advanced Workflows & Final Summary

Lesson 1: Advanced Concept — Automation

Lesson 2: The 2026 Playbook (What to Use & When)

Lesson 3: Tool Spotlight — Scaling Expertise

Lesson 4: Summary

You Did It!

Quiz

How to Share Your Credential

Badge Card

$ (USD)

Scaling Expertise: AI Mastery in Hospitality

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