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📦 MODULE 1: THE MAKING OF A MERCHANT — Foundations of Character & Values

🔹 Sub-Module 1.1 — Growing Up in the Great Depression: The School of Hard Knocks

🔹 Sub-Module 1.2 — Early Entrepreneurship: Paper Routes, Rabbits & Pigeons

🔹 Sub-Module 1.3 — Competitive Fire: The Athlete, the Leader & the ROTC Officer

🔹 Sub-Module 1.4 — Helen Robson Walton: The Strategic Partner Behind Every Victory

🏪 MODULE 2: STARTING ON A DIME — First Store Mastery & The Art of Retail Learning

🔹 Sub-Module 2.1 — The JC Penney Apprenticeship: Where the Craft Began

🔹 Sub-Module 2.2 — The Newport Ben Franklin: Sam's First Real Laboratory (1945)

🔹 Sub-Module 2.3 — 🚨 The Most Important Discovery in Walmart History: The Discounting Principle

🔹 Sub-Module 2.4 — Studying the Competition & Breaking Every Rule

🔹 Sub-Module 2.5 — The Newport Betrayal: Losing Everything to Gain More

🏗️ MODULE 3: SWIMMING UPSTREAM — Building the Variety Store Empire

🔹 Sub-Module 3.1 — The Bentonville Fresh Start: Walton's Five and Dime (1951)

🔹 Sub-Module 3.2 — The Art of Recruiting: Finding Uncommon People in Common Places 👥

🔹 Sub-Module 3.3 — New York Buying Trips: Staying Humble on the Big Stage 🗽

🔹 Sub-Module 3.4 — Merchandising as a Sacred Obsession 🛒

🔹 Sub-Module 3.5 — Competitive Intelligence as Core Discipline 🔍

🚀 MODULE 4: WALMART BIRTH & EXPLOSIVE GROWTH — Systems, Technology & Scale

🔹 Sub-Module 4.1 — The First Walmart Store (1962): Against All Expert Advice


🔹 Sub-Module 4.2 — Growth That Couldn't Be Stopped 📊

🔹 Sub-Module 4.3 — The Distribution Crisis & David Glass' Solution 🚚

🔹 Sub-Module 4.4 — Technology as a Competitive Weapon 💻

🔹 Sub-Module 4.5 — The IPO (1970) & Sam's Greatest Business Regret

🤝 MODULE 5: THE PARTNERSHIP REVOLUTION — Associates, Ownership & Servant Leadership

🔹 Sub-Module 5.1 — From Employees to Associates: The Cultural Transformation 🏷️

🔹 Sub-Module 5.2 — Profit Sharing: The Single Smartest Move Walmart Ever Made 💰

🔹 Sub-Module 5.3 — The Open Book Company: Information as Power 📖

🔹 Sub-Module 5.4 — The Servant Leader Model in Practice 🫱

🔹 Sub-Module 5.5 — Unions, Partnership & the "We Care" Philosophy 🛡️

🎉 MODULE 6: CREATING A CULTURE — Saturday Meetings, Cheers, Fun & Celebration

🔹 Sub-Module 6.1 — The Saturday Morning Meeting: Walmart's Secret Weapon ⚡

🔹 Sub-Module 6.2 — Humor, Stunts & The Competitive Advantage of Joy 😂

🔹 Sub-Module 6.3 — The Annual Stockholders Meeting: Culture at Festival Scale 🎭

🔹 Sub-Module 6.4 — Borrowing Brilliance from Around the World 🌏

🔹 Sub-Module 6.5 — Family Values as Corporate Values 🏡

📋 MODULE 7: THE TEN RULES — A Masterclass in Business Strategy

🔹 Sub-Module 7.1- COMMIT to your business

🔹 Sub-Module 7.2—SHARE your profits

🔹 Sub-Module 7.3 — MOTIVATE beyond money

🔹 Sub-Module 7.4 — COMMUNICATE everything

🔹 Sub-Module 7.5 — APPRECIATE your associates

🔹 Sub-Module 7.6 — CELEBRATE successes

🔹 Sub-Module 7.7 — LISTEN to everyone

🔹 Sub-Module 7.8 — EXCEED customer expectations

🔹 Sub-Module 7.9 — CONTROL expenses rigorously

🔹 Sub-Module 7.10 — SWIM UPSTREAM

🌟 MODULE 8: LEGACY — Giving Back, Thinking Small & Eternal Principles

🔹 Sub-Module 8.1 — Customer First, Always 👑

🔹 Sub-Module 8.2 — The "Bring It Home to the USA" Program 🇺🇸

🔹 Sub-Module 8.3 — Thinking Small While Growing Big 🔬

🔹 Sub-Module 8.4 — Stepping Back & Building Succession 🔄

🔹 Sub-Module 8.5 — The Eternal Legacy: What Ordinary People Can Do Together 🌍

SAM WALTON — MADE IN AMERICA

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