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Orientation and Outcomes

Masterclass Overview and Growth Outcomes for Product Leaders

Establishing Your Growth Thesis and Metrics Stack

Foundations of SaaS Growth Architecture

Mapping End-to-End Customer Journeys in B2B and B2C SaaS

Segmentation, JTBD, and Positioning for Product-Led Growth

Pricing and Packaging Systems That Monetize Value

Acquisition and Activation Mechanics

Designing Product-Led Acquisition and Onboarding

Sales-Assisted Motions that Complement PLG

Retention, Expansion, and Monetization

Engineering Retention Through Habit Loops and Value Realization

Designing Expansion: Cross-Sell, Upsell, and Usage Growth

Experimentation, Analytics, and Operating System

Building a Full-Funnel Experimentation Program

Analytics Architecture: From Event Tracking to Revenue Attribution

Organization, Process, and Governance

Designing the Cross-Functional Growth Org

Roadmapping and Prioritization for Compounding Impact

Capstone: Integrated Growth Plan

Capstone Workshop: Build a 12-Month Growth Architecture

Knowledge Checks and Application

Quiz: Foundations of Growth Architecture

Quiz: Segmentation, JTBD, and Positioning

Quiz: Pricing and Packaging Mechanics

Quiz: Product-Led Acquisition and Onboarding

Quiz: Sales-Assisted and PLG Alignment

Quiz: Retention and Churn Prevention

Quiz: Expansion Strategy and Monetization

Quiz: Experimentation Design and Analysis

Quiz: Analytics and Revenue Attribution

Quiz: Growth Org and Operating Cadence

Final Feedback and Continuous Improvement

Survey: Course Experience and Learning Outcomes

Survey: Capstone Confidence and Implementation Plan

Accelerate predictable ARR with a product strategy built on data, not guesswork. SaaS Growth Masterclass: Data-Driven Product Strategy for Scalable ARR is a practitioner-designed program for leaders who need to compound growth across acquisition, activation, retention, and monetization. Whether you operate a self-serve PLG funnel, a sales-assisted motion, or a hybrid model, you’ll learn to architect a growth system that ties product usage to revenue outcomes. Through actionable frameworks and hands-on exercises, you’ll define a defensible growth thesis, map end-to-end journeys, design pricing and packaging that monetize value, and run an experimentation engine that continuously improves LTV:CAC and cash efficiency. Go beyond vanity metrics with a robust analytics architecture that connects events, identities, accounts, and billing to ARR, NRR, and CAC payback. Build cross-functional operating rhythms that align product, marketing, sales, data, and customer success around a shared North Star and counter-metrics. The capstone brings it all together in a 12-month growth plan—complete with targets, resourcing, governance, and experiments—that you can deploy immediately. If you’re ready to turn fragmented efforts into a scalable growth architecture, this masterclass is your blueprint.

SaaS Growth Masterclass: Data-Driven Product Strategy for Scalable ARR

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            <p>SaaS Growth Masterclass: Data-Driven Product Strategy for Scalable ARR equips product leaders to architect, operate, and optimize a growth system that compounds. Grounded in both B2B and B2C realities, the program connects product strategy to measurable outcomes—ARR growth, retention, LTV:CAC, and cash efficiency—by aligning product, marketing, sales, and customer success around a shared operating cadence and a defensible growth thesis. You will establish a metrics stack that spans acquisition, activation, engagement, retention, expansion, and monetization, and govern it with rigor through a North Star Metric and input metrics tailored to your motion. The course blends qualitative and quantitative methods—interviews, logs, funnels, and attribution—to map end-to-end customer journeys, diagnose friction, and tie product usage to revenue.</p>
<p>The foundations section builds segmentation, JTBD, and positioning disciplines that reduce time-to-value and lift activation across self-serve and sales-assisted paths. You will design pricing and packaging systems—freemium, trials, usage-based, tiered, or hybrid—anchored in clear value metrics and unit economics guardrails, and you will learn how to construct upgrade paths, experiment with price and discounting, and optimize LTV:CAC. Acquisition and activation mechanics focus on product-led loops (content, virality, integrations, ecosystems) and onboarding patterns (progressive disclosure, checklists, templates, sample data) while formalizing sales-assist triggers via PQLs/PQAs, structured handoffs, and proof-of-value motions that complement PLG without cannibalizing self-serve.</p>
<p>Retention, expansion, and monetization are engineered through habit loops, cohort health monitoring, proactive churn prevention, and CS integration at scale. You will operationalize expansion via seats, limits, add-ons, advanced modules, in-product paywalls, trials, and nudges—defining appropriate territories for AM/CSM versus automated self-serve. The experimentation section provides a full-funnel framework: hypothesis pipelines aligned to your growth thesis, robust test design (sizing, guardrails, novelty, ethics), and analysis of heterogeneous effects across segments and plans. The analytics architecture module connects event tracking, identities, accounts, entitlements, and billing to revenue attribution for both PLG and sales-assisted motions, culminating in dashboards that link usage to ARR, NRR, CAC payback, and margin.</p>
<p>Finally, the course addresses the organizational operating system: how to structure a cross-functional growth org (centralized vs. embedded), clarify accountabilities across product, marketing, sales, data, and CS, and run an operating cadence of weekly reviews, monthly steering, and quarterly bets. You will practice outcome-driven roadmapping and prioritization (ICE, RICE, ROI, effort vs. confidence), manage a balanced portfolio across the full funnel, and mitigate risk with deprecation playbooks. Through knowledge checks and a capstone, you will synthesize segmentation, JTBD, pricing, lifecycle strategy, metrics targets, experiment roadmap, resourcing, and governance into a 12-month growth architecture, and present it for stakeholder buy-in—ready for immediate application in your product organization.</p>
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