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The Art of Plain Talk, 1946

Sentences come first

Every affix is a tax

The human element — put people in sentences

The verb gives life

Quick check — Flesch's principles

Flesch made readability measurable. His core insight: put people in sentences. Every affix is a tax on the reader. The verb gives life — passive constructions drain it.

Rudolf Flesch published The Art of Plain Talk in 1946. Where Fowler gave us principles and Orwell gave us moral urgency, Flesch did something different: he made readability measurable.

Rudolf Flesch — The Human Element

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>