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Module 1: Introduction to Psychology in Painting Services

Lesson 1: Understanding Why Psychology Matters in the Painting Industry

Lesson 2: Differentiating Residential vs. Commercial Clients’ Psychological Drivers

Lesson 3: Basic Concepts: Perception, Motivation, and Decision-Making

Module 2: Color Psychology and Client Preferences

Lesson 1: The Psychological Impact of Color on Mood and Atmosphere

Lesson 2: Common Color Associations (Warm vs. Cool Tones, Neutrals, Accent Colors)

Lesson 3: Advising Clients on Color Choices to Support Their Emotional and Functional Goals

Module 3: Basic Communication and Rapport Building

Lesson 1: Essential Communication Skills (Active Listening, Empathy)

Lesson 2: Reading Body Language and Nonverbal Cues

Lesson 3: Establishing Trust and Comfort in Client Interactions

Module 4: Understanding Client Needs and Expectations

Lesson 1: Identifying Client Motivations (Aesthetics, Status, Practicality)

Lesson 2: Handling Initial Inquiries and Setting Clear Boundaries

Lesson 3: Using Simple Questionnaires or Surveys to Understand Client Desires

Module 5: Internal Team Dynamics (Basic Concepts)

Lesson 1: Recognizing Personality Differences Among Crew Members

Lesson 2: Encouraging Basic Collaboration and Respect in the Workplace

Lesson 3: Addressing Minor Conflicts with Simple Communication Tools

Psychology - Beginner Stage (Foundational Psychological Concepts for Painting Businesses)

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