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Introduction to Product Management

What is Product Management?

The Product Manager's Role and Responsibilities

Quiz: Fundamentals of Product Management

Collaboration and Cross-Functional Teams

Working with Engineering and Design

Collaborating with Marketing and Sales

Quiz: Cross-Functional Collaboration

Product Strategy and Discovery

Market Research and User Needs

Quiz: Strategy and Research

Execution and Prioritization

Defining Requirements and User Stories

Prioritization Frameworks

Quiz: Development and Prioritization

Measuring Success and Growth

Key Performance Indicators (KPIs) and Metrics

Quiz: Measuring Product Success

Course Feedback Survey

Product Management Essentials: Roles and Cross-Functional Collaboration is a practical, beginner-friendly course designed to help you understand what product managers actually do—and how they drive impact by partnering across design, engineering, marketing, and sales. You’ll learn the evolution of product management as the bridge between business goals and customer needs, and explore the ‘intersection’ model where PMs operate at the center of UX, technology, and business outcomes. Through clear explanations, real-world scenarios, and quick assessments, you’ll build confidence in defining product vision and strategy, translating user insights into requirements, and guiding a team from discovery to launch. The curriculum covers core terminology like MVP, roadmap, backlog, user stories, KPIs, and go-to-market strategy. You’ll also practice collaboration techniques: facilitating design sprints, working with engineers in agile workflows, and enabling marketing and sales with the right product narratives. Finally, you’ll learn how to prioritize with limited resources using frameworks like MoSCoW and RICE, and how to measure success using meaningful metrics such as retention, conversion, and North Star metrics. Whether you’re exploring a PM career, transitioning from roles like design, engineering, or marketing, or simply need to work more effectively with product teams, this course gives you the foundations to contribute immediately and grow your product mindset.

Product Management Essentials: Roles and Cross-Functional Collaboration

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            <p>Product management has emerged as the critical bridge between the technical complexities of software development and the strategic goals of a modern business. In the contemporary tech landscape, a Product Manager operates at the unique intersection of User Experience (UX), Technology, and Business, ensuring that every feature developed serves a clear purpose and delivers tangible value to the end user. This course explores the evolution of the role, distinguishing the specific responsibilities of a Product Manager from those of a Project Manager, and establishes a foundational understanding of key concepts such as the Minimum Viable Product (MVP) and the Value Proposition. By moving from a broad business perspective to the nuanced niche of digital product success, participants will learn how to define the "what" and "why" behind a product's journey while serving as the essential "voice of the customer."</p>

<p>Beyond defining vision, the essence of product management lies in effective cross-functional collaboration and disciplined execution. This curriculum delves into the "Triad" relationship between Product, Design, and Engineering, illustrating how to facilitate design sprints and manage technical backlogs without dictating technical solutions. Furthermore, the course covers the vital alignment with Marketing and Sales through Go-To-Market (GTM) strategies and product-market fit analysis. Students will gain practical experience in product discovery—identifying user pain points and conducting market research—before transitioning into the granular tasks of writing user stories and applying prioritization frameworks like RICE and MoSCoW. Finally, the journey concludes with a focus on data-driven growth, teaching how to identify North Star Metrics and Key Performance Indicators (KPIs) to measure the real-world impact of every product decision and feature launch.</p>
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