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What price is for

Revenue is the number, not units

Price against value

Checkpoint — what sets the price

The psychology, and its limits

Anchoring — and the line you must not cross

Tiers, thresholds, and how much of this is real

Launch pricing

Checkpoint — anchoring

Price against the value the reader receives rather than the hours you spent — anchoring, tiers, thresholds and launch pricing, with a clear line between the psychology that is legitimate and the tactics that are illegal.

Your price has almost nothing to do with how long the product took to make. It has everything to do with what the reader gets back.

Price It

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