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Section 1: Introduction to Digital Marketing for Amalt

Achieving Digital Marketing Success

Introducing the RACE Planning System

PART A — STRATEGIC MARKETING CONTEXT

Section 2: Phase 1 - PLAN (Where you stand and where you'll win)

PLAN - Create and Implement

B1. PLAN — know where you stand, who decides, where you'll win, and the 90 days

M3 — ONE LINE, ONE NUMBER → the Position & 90-Day Plan Builder

Section 3: Phase 2 - REACH (Getting found by the right buyers)

REACH - Increase Awareness and Visits

B2. REACH — get found by the right buyers

Section 4: Phase 3 - ACT (Turning attention into enquiries)

ACT - Increase Interactions

B3. ACT — turn attention into enquiries you can count

Section 5: Phase 4 & 5 - CONVERT & ENGAGE (Winning the business and building loyalty)

CONVERT - Increase Online and Offline Sales

B4. CONVERT — win the listing and the first order

ENGAGE - Improve Customer Loyalty and Advocacy

B5. ENGAGE — reorders, references, reputation

Section 6: Knowledge Assessment

M1 — THE 10-MINUTE AUDIT YOU'RE FAILING → the Findings Register Builder

M2 — THE FOUR PEOPLE WHO CAN SAY YES → the Buying-Committee Mapper

1.1 Performance Review and Marketplace Analysis

2.2 Improve Search Marketing

3.2 Lead Capture and Audience Profiling

Section 7: Course Feedback

VERIFICATION SUMMARY

Welcome to 'Practical Digital Marketing for Amalt: The RACE Growth Framework. ' Designed specifically for industrial SMEs based in Mpumalanga, this comprehensive course demystifies digital marketing and provides a predictable, step-by-step growth engine for your business.

$ (USD)

Welcome to 'Practical Digital Marketing for Amalt: The RACE Growth Framework.' Designed specifically for industrial SMEs based in Mpumalanga, this comprehensive course demystifies digital marketing and provides a predictable, step-by-step growth engine for your business. If your team lacks a formal marketing background, this course will bridge the knowledge gap by translating complex marketing jargon into actionable, plain-English strategies that drive real results. You will learn how to leverage the proven RACE Planning System—Reach, Act, Convert, and Engage—to build local visibility, attract the right industrial buyers, and significantly grow your sales pipeline. Throughout this interactive course, we will guide you in identifying your Ideal Customer Profiles (ICPs) and navigating the complex industrial buying committee to reach the decision-makers who can actually say 'yes'. You will discover how to activate dormant digital assets, craft a compelling Online Value Proposition (OVP), and execute a highly prioritized 90-day action plan focused on measurable wins. From mastering local search marketing in Mpumalanga to optimizing landing pages for efficient lead capture, every module is tailored to the unique challenges of the industrial sector. Finally, you will learn how to nurture leads through notoriously long sales cycles, win highly competitive vendor listings, and turn one-time projects into ongoing contracts and loyal advocates. Join us today to transform your business strengths into a measurable, high-converting digital presence that outpaces the local competition.

Practical Digital Marketing for Amalt Holdings: The RACE Growth Framework

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            <p>Securing industrial contracts in Mpumalanga has traditionally relied on established offline networking and word-of-mouth referrals. However, modern industrial buyers now conduct extensive online research to evaluate potential vendors long before initiating direct contact. This course provides a structured, plain-English approach to bridging the gap between Amalt's proven operational strengths and the necessity of modern digital visibility. By applying the RACE Growth Framework—Reach, Act, Convert, and Engage—leadership and team members will learn how to build a predictable, step-by-step strategy to attract the right decision-makers, navigate common credibility landmines, and systematically grow local market share.</p>

<p>Throughout this program, the focus remains strictly on practical, measurable actions designed specifically for a team with no prior marketing background. The curriculum begins by establishing a strategic baseline, identifying the ideal industrial buying committee, and formulating a highly focused 90-day action plan driven by a single, trackable metric. Subsequent modules detail exactly how to get found by local buyers, turn passive website attention into concrete enquiries, win the initial physical order, and foster long-term loyalty for ongoing reorders. By the conclusion of these modules, Amalt will possess a clear, actionable roadmap to activate dormant digital assets and secure a dominant, trusted position in the local industrial sector.</p>
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