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Positioning dimensions

The Power of Strategic Positioning

Know Your Identity Power — Win the Game of Perception

Pick the Right Arena — Your Environment Is Your Advantage

Master the Timing Game — Move Before Others Wake Up

Read the Players — You’re Always in a Human Chess Game

Commit Big — Change the Game by Going All-In

Leverage Relationships — Build Your Power Web

Master Signals and Silence — Communicate Strategically

Know When to Exit — Walk Away to Win

Play the Infinite Game — Build Systems, Not Just Moments

Additional Resources

Exercices

The Muffin Test – A Positioning Masterclass in Disguise

People Don’t Buy “Better” – They Buy Different

If They Don’t Know the Problem – They Can’t Want the Solution

Position in Their Head, Not in Your Deck

Sell the Insight, Not the Drill

Obvious > Impressive

Sell the Problem, Not the Product

Make Your Customers the Heroes

SME Strategy

The Hidden Wave: How to Spot SMEs for Sale Before Others Do

The Sleeping Giants: Finding High-Value SMEs to Grow

Buying for Peanuts: Spot the Ugly Ducklings That Can Fly

Positioning

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