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Module 5: Platform Business Models — Overview of Platforms

Executive Briefing: Why Platform Models Matter for Digital Transformation

Core Mechanics of Platforms: Network Effects, Liquidity, and Governance

Platform Types

Taxonomy of Platform Types for Managers

Choosing the Right Platform Type for Your Strategy

Platform Business Model Map

Method: Building a Platform Business Model Map

Workshop: Draft Your Platform Business Model Map

Knowledge Check and Feedback

Quiz: Fundamentals of Platform Models

Quiz: Platform Types and Fit

Quiz: Governance and Monetization

Quiz: Building the Platform Business Model Map

Quiz: Metrics and Risks

Survey: Module 5 Feedback for Continuous Improvement

Platform Business Models for Digital Transformation Mastery is a manager-ready course that shows you how to design, launch, and scale platform-based products that create compounding value. Move beyond traditional pipeline thinking to orchestrate ecosystems where producers, consumers, and partners interact—unlocking network effects, data flywheels, and durable competitive moats. Through concise executive briefings, practical frameworks, and hands-on workshops, you will learn the mechanics of network effects, liquidity, governance, and monetization. You’ll map roles, value exchanges, and incentives; choose the right platform type for your market; and define policies that balance growth with trust and safety. Whether you aim to build a marketplace, API platform, app ecosystem, or data exchange, this course guides you from strategic choice to operational execution. Expect actionable templates, decision guides for build-join-enable strategies, risk registers to avoid multihoming and adverse selection, and KPIs that measure liquidity, match quality, and take-rate health. By the end, you’ll have a complete Platform Business Model Map customized to your business and the confidence to lead digital transformation with clarity and momentum.

Module 5: Platform Business Models

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            <p>Platform Business Models for Digital Transformation Mastery equips managers with a rigorous framework to design, evaluate, and scale platform strategies that outperform traditional pipeline models. The course begins with an executive-level orientation to platform economics—clarifying how value is created through network effects, data flywheels, and ecosystem orchestration, and how distinct roles (producers, consumers, partners, owners) interact under governance choices that shape growth and risk. You will connect these principles to your transformation agenda, learning how cross-side and direct network effects influence go-to-market sequencing, how liquidity is achieved and sustained, and how monetization patterns—from transaction fees to data services—map to strategic positioning and defensibility.</p>
<p>Managers will progress through a taxonomy of platform types to select the right strategic archetype: exchange marketplaces, maker platforms (APIs, app stores), content and social platforms, and asset-sharing or IoT ecosystems across B2C, B2B, and B2B2C contexts. Decision tools help you match customer jobs-to-be-done to platform type, assess supply fragmentation and trust requirements, and navigate regulatory and unit economic constraints when choosing to build, join, or enable a platform. The capstone is a practical method for constructing a Platform Business Model Map—defining the core interaction and value unit, designing incentives and governance (access, pricing, curation, data rights, trust/safety), and identifying growth loops across acquisition, activation, retention, and virality. A workshop consolidates learning with templates, mini-cases, and a risk register covering multihoming, disintermediation, and adverse selection, while KPI guidance (liquidity, take rate health, match time, quality scores) ensures disciplined execution. Quizzes throughout reinforce mastery and enable rapid diagnosis of capability gaps, and structured feedback drives continuous improvement.</p>
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