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Course Wrap-Up and Next Actions

GOOGLE

Kickoff: What Google Performance Max Can Do For Your ROI

Set Your ROI North Star: Conversion Goals, Budgets, and Targets

PERFORMANCE MAX

Build Your First PMax: Feeds, Assets, and Account Structure Made Simple

Automate Smartly: Audience Signals, Creative Combinations, and Asset Groups

Optimize for Profit: Bidding, Budgets, and Incrementality Checks

Measure What Matters: Conversion Tracking, Uplift Tests, and ROAS Models

Scale with Confidence: Creative Refresh, Query Insights, and New Markets

Troubleshoot Fast: Common PMax Pitfalls and How to Fix Them

Quiz: PMax Foundations and Goal Setting

Quiz: Account Structure, Feeds, and Assets

Quiz: Audience Signals and Creative Automation

Quiz: Bidding Strategies and Budget Allocation

Quiz: Conversion Tracking and Measurement Quality

Quiz: Optimization and Incrementality Testing

Quiz: Scaling Strategies and Creative Refresh

Quiz: Troubleshooting and Performance Rescue

Survey: Your Background and Learning Goals

Survey: Course Feedback and Next Steps

Supplemental Files

Unlock the full power of Google Performance Max and turn automation into your competitive advantage. Performance Max Mastery: Automated Strategies to Maximize Google Ads ROI is a practical, results-focused course designed for marketers, founders, and media buyers who want to drive profitable growth across Search, YouTube, Display, Discover, Gmail, and Maps—without guesswork. You’ll learn how to define the right conversion goals, set budgets and targets that align with business outcomes, and build a clean account structure that feeds Google’s AI the highest-quality inputs. From launching your first PMax to scaling with confidence, each module walks you through audience signals, creative combinations, asset groups, and data-driven optimization techniques that improve ROAS and incrementality. You’ll also master conversion tracking, uplift testing, and diagnostic workflows to fix performance dips fast. Quizzes reinforce key concepts, while surveys personalize your learning path. If you’re ready to move beyond basic automation and apply a proven framework for predictable ROI, this course gives you the playbooks, templates, and decision rules to succeed—whether you manage one brand or a full portfolio.

Performance Max Mastery: Automated Strategies to Maximize Google Ads ROI

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            <p>Algorithms are doing more of the heavy lifting in Google Ads than ever before—and Performance Max is where automation meets ROI. This course turns the mystery of PMax into a practical, step-by-step system you can use to build, optimize, and scale profitable campaigns, even if you’re brand-new to advertising or pivoting careers. You’ll learn how to set a clear ROI “North Star,” feed Google the right signals, and let automation work for you without losing control of your budget or brand.</p>

<p>We’ll kick off by showing what Performance Max can do for your bottom line, then lock in your goals, budgets, and targets so every dollar has a job. Next, you’ll build your first PMax the right way—clean feeds, smart assets, and a simple account structure. From there, we’ll get into audience signals, creative combinations, and asset groups that actually move the needle. You’ll learn to optimize for profit with bidding and budget strategies, run incrementality checks, and measure what matters with solid conversion tracking, uplift tests, and ROAS models. Finally, you’ll scale confidently using creative refresh cycles, query insights, and market expansion tactics—and you’ll know how to troubleshoot fast when performance dips. Quizzes keep you sharp, and short surveys tailor the journey to your goals. By the end, you’ll have a repeatable playbook to maximize ROI with Performance Max.</p>
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