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Foundations of Opportunity Screening

The Opportunity Screening Process

Due Diligence

Criteria for Viability

Core Criteria for Viable Opportunities

Pixel Quest: Viability Criteria Review

Significant Market Demand

Significant Market Structure and Size

Margins and Resources

Timing

Risk Assessment and Conclusion

Managing Risk and the Limits of Research

Conclusion

Knowledge Check

Quiz: The Screening Process

Quiz: Market Demand

Quiz: Market Structure and Size

Quiz: Financials and Timing

Quiz: Risk Management

Feedback

Course Feedback Survey

Learner Feedback

Turn raw ideas into validated opportunities. Opportunity Screening: Evaluating Market Potential and Business Viability is a practical, fast-paced course that shows you how to separate high-potential ventures from expensive distractions. You’ll learn a structured screening framework used by founders, product leaders, and investors to judge whether a concept has real demand, a reachable market, healthy margins, and the right timing to scale. Through concise lessons, interactive checks, and a gamified review, you’ll master due diligence fundamentals, define clear viability criteria, and assess risk with confidence. The course moves beyond theory with actionable tools you can apply immediately: map customer pain, size markets, assess structure and competition, estimate resources, and stress-test timing windows. You’ll also learn why objective evidence beats enthusiasm—and how to collect it efficiently before you commit serious time or capital. By the end, you’ll know exactly what to validate first, what to ignore, and when to move from research to action. Whether you’re a first-time founder, a corporate innovator, or an aspiring investor, this course helps you make better go/no-go decisions, faster.

ENT-Chapter 5.2 part 1

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            <p>Identifying a spark of inspiration is only the first step in the entrepreneurial journey; the true challenge lies in determining whether that idea can transform into a sustainable business. This course explores the rigorous process of opportunity screening, a critical phase where entrepreneurs move beyond intuition to conduct systematic due diligence. By distinguishing between a mere business idea and a genuine business opportunity, participants will learn how to apply objective research and data collection to validate their concepts before committing significant resources.</p>

<p>Success in a new venture depends on a holistic evaluation of several core criteria, including market demand, structure, and size. Throughout the following modules, we will examine how to verify customer needs, estimate potential customer bases, and analyze the competitive landscape of fragmented versus consolidated markets. Furthermore, the curriculum delves into the financial and temporal aspects of viability, such as gross margins, resource requirements, and the critical "window of opportunity" that dictates the timing of market entry.</p>

<p>Beyond the initial evaluation, understanding the inherent risks and the limitations of market research is essential for any prospective business owner. This course provides strategies for managing and mitigating these risks while emphasizing the necessary balance between thorough analysis and decisive action. By the conclusion of this study, learners will possess a structured framework for evaluating market potential, allowing them to navigate the complexities of business viability with greater confidence and strategic clarity.</p>
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