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Module 1: Understanding Your Target Market

Lesson 1: Differences Between Residential and Commercial Clients

Lesson 2: Identifying Ideal Customer Profiles (Homeowners, Property Managers, Facility Directors)

Lesson 3: Basic Market Research and Local Demographics

Module 2: Setting a Strong Brand Foundation

Lesson 1: Crafting a Clear Value Proposition (Quality, Reliability, Specialty Services)

Lesson 2: Creating a Professional Image (Logo, Website, Uniforms, Vehicle Wraps)

Lesson 3: Communicating Company Values (Sustainability, Customer Service, Warranty)

Module 3: Establishing Online Presence

Lesson 1: Basic Website Setup (Mobile-Friendly, Clear CTAs, Portfolio Page)

Lesson 2: Claiming and Updating Google Business Profile, Yelp, and Other Directories

Lesson 3: Using Simple Social Media Profiles (Facebook, Instagram) for Visibility

Module 4: Introduction to Lead Generation Channels

Lesson 1: Offline Methods (Flyers, Door Hangers, Yard Signs)

Lesson 2: Networking with Local Businesses (Real Estate Agents, Designers, Contractors)

Lesson 3: Basic Referral Programs (Incentives for Past Clients)

Module 5: Initial Outreach and Follow-Up

Lesson 1: Responding Promptly to Inquiries (Phone, Email, Messaging)

Lesson 2: Providing Preliminary Estimates and Scheduling On-Site Consultations

Lesson 3: Tracking Leads with Simple Spreadsheets or Basic CRM Tools

New Client Acquisition - Beginner Stage (Foundational Lead Generation and Client Outreach)

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